IRISH SPRING

When it’s time to shower, men want simplicity.
Thankfully, a bar of soap is all you need.

OOH & Print

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In-store

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Activation

Custom cut bars at your local hardware store.

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A 3-in-1 bar with shampoo and conditioner.
And the big bar, which snaps apart.

Product Innovation

Green shampoo conditioner bar with packaging labeled 'the BAR Shampoo Conditioner.'
Large green box labeled "The Big Bar" partially open to reveal contents, with "Irish Spring" logo on the side.

Making Of

3D modeling software interface showing a graphic with humorous text about a shower caddy. Text reads: 'The only reason a man should own a shower caddy is to hold his beer while he washes his hair.'

Writer: Gary L. Baker II
AD: Sam Cantor

See more work.

A man in a gray turtleneck sweater standing outside in a green field, surrounded by trees and foliage, with a serene expression.
Graveyard with "Bradford" headstone and other tombstones, black and white scene, grassy area, trees in background.
Mannequin under a showerhead with electronic control panel in an empty room