I'm Gary L. Baker II. I'm an Associate Creative Director and writer with 13 years of experience working with well-known agencies and iconic brands, including Apple, AKQA, and Argonaut.
I still get my hands dirty. Cliché? Maybe. But I'm left-handed, so I always smear what I wrote. I love bringing ideas to life and building whatever skill it takes to do it. That obsession makes me as comfortable in Photoshop as I am in Pages. Or using emerging tools like generative AI.
My experience, both agency and in-house, has given me a broad perspective on solving business problems and delivering the thing that matters most—results. My campaigns have driven brands to record sales. My performance copy has moved the needle. And my headlines have made people laugh. Overall, it's been a good time for everyone.
When I have a minute between all that, I sail the world, write screenplays, and direct films.
ABOUT
EXPERIENCE
