Apple TV+

It’s an Apple Original.

Apple TV+ display with show thumbnails on a wall, featuring various Apple TV series and films. Below is a counter with Apple products and information tablets.
Apple TV+ interface displayed on an iPad, showcasing streaming options and promotions.
Two iPads displaying the Apple TV+ interface, featuring original shows and movie content highlights. The screens promote Apple TV+ with titles like "The Morning Show" and "Ted Lasso."
Two devices displaying Apple TV promotional content, highlighting TV shows and movies including services like Disney+, and inviting users to watch Apple TV+ for free.
Apple TV 4K promotional display on two screens, showcasing streaming services and content options with devices and remotes.
Two tablets displaying Apple TV+ promotional content. The left screen shows offers for Apple TV+ with a banner stating 'Watch Apple TV+ for free.' The right screen highlights various Apple Original shows like 'See,' 'The Morning Show,' and 'For All Mankind,' with a promotion for a free 1-year subscription when purchasing an Apple device.

Apple TV+ has quickly become one of the premiere streaming services. But to get the word out, we developed an in-store installation working with our cross-functional 3DVM partners. As writing Creative Lead, I worked with my AD partner and team to create the first of what would become a new on-device platform for marketing the latest products that is still used in Apple Stores today.

Produced at Apple.
Creative Lead/Writer: Gary L. Baker II
Creative Lead/Art Director: Amarides Montgomery
Creative Directors: Jeff Whitney & Oliver Albrecht